Display and Video Ads

Strengths: more visibility, stronger brand presence and re-engaging known visitors. They are rarely the fastest closing channel — Google Ads or social lead campaigns are usually more direct. But they make every other channel more effective, because more people already recognise your brand by the time they actively search or inquire for the first time.

Not necessarily. In many cases an effective short spot can be cut from existing brand films, product videos or social media content. If new material is genuinely needed, we’ll say so openly — and keep production to what the campaign actually requires.

For meaningful results we usually recommend a media budget from CHF 1,000 per month — often less for pure remarketing, more for broad awareness campaigns. In the first call we share an honest assessment of whether and at what scale this makes sense for you.

We measure how many people you reached, how often your brand was seen, how many of them subsequently came to your site and how inquiries or purchases develop. For remarketing we also track how many known visitors you brought back. You see every number — including the inconvenient ones.

Done badly, yes. Done well, display ads look like a relevant message in the right place, at a frequency that doesn’t overwhelm. We manage how often and where your ads appear and exclude environments where your brand shouldn’t show up.

Yes. Your Google Ads and YouTube accounts belong to you, as do the audience lists and tracking data built within them. We work as an authorised agency. If you ever continue in-house, we hand everything over cleanly.