ORO Advertising

Social Media Ads

Social media ads for B2C and B2B: campaigns on Meta, LinkedIn and other platforms — measurable and audience-focused. Book a free consultation.

Social Media Ads

Four levers that make paid social actually work.

Strategy, creatives, tracking and optimisation work together — only combined does media budget turn into a reliable stream of inquiries and sales.

The right audience

Strategy & audience

We start from your goal, choose the right platform and sharpen the audience — so your budget reaches exactly the people who fit your offer.

  • A clear goal before the first franc of media budget
  • Platform choice based on audience, not on habit
  • Precise targeting instead of wasted spend

Ads that land

Creatives & formats

We develop ads that fit the platform — from carousels to short video. Message and format sit right, without feeling forced.

  • Formats matched to platform and goal
  • Messages that land in seconds
  • Image and video production on request

Every franc visible

Tracking & measurement

Clean tracking ties every inquiry back to a campaign. You can see at any time what your budget is doing — traceable instead of guesswork.

  • Clean tracking and pixel setup
  • Every inquiry tied to a campaign
  • Reporting in plain language

Data becomes growth

Optimisation & scaling

We optimise weekly based on real data and scale with retargeting and lookalike audiences — so impact grows without slipping into wasted spend.

  • Weekly optimisation based on data
  • Retargeting and lookalike audiences
  • Scaling without wasted spend

Calculate your marketing budget

How much budget does your online marketing need?

Your monthly budget in 6 questions

Pick the answer that comes closest.

Step 1 of 7

Which channels are you considering?

Several are possible. Not being sure is a valid answer too.

Which channels are you considering?

Select as many as apply

Formats & examples

Examples of ad formats we create.

A glimpse of the ad formats we design for our clients — from carousels to single-image ads. Click for the detail view.

LinkedIn carousel ads

Interactive stories are an effective way to engage members.

Instagram Reel Ads

Short-form video is a powerful way to capture attention and drive action.

Instagram Feed Ads

Visual storytelling helps your brand stand out in a crowded feed.

How we work

How your next campaign comes together.

Four clear steps, one fixed point of contact and transparent budgets — you see early what your budget is doing, not only at the end.

ORO character “The Thinker” for the analysis phase

Analysis

Understand first, then advertise.

We understand your business: who buys from you, why, and what the campaign should concretely achieve. From that we derive measurable targets.

  • Business and audience clearly understood
  • A concrete, measurable campaign goal
  • An honest read on the starting point
ORO character “The Architect” for the strategy phase

Strategy

The right platform and message.

We choose the platforms with the biggest leverage and define messaging, formats and media budget — clear on a few pages, not a concept tome.

  • Platform choice by leverage and audience
  • Messaging, formats and budget defined
  • A clear strategy, not a concept tome
ORO character “The Maker” for the build phase

Build

Cleanly set up and live.

We set the campaign structure up cleanly, configure tracking and pixels and develop fitting ads — then we go live in a controlled way.

  • Clean campaign structure and tracking
  • Ads that fit the platform
  • A controlled go-live
ORO character “The Creative” for the optimisation phase

Optimisation

Getting better continuously.

After go-live we optimise weekly: audiences, creatives and budget. You get a regular report in plain language.

  • Weekly optimisation based on real data
  • Reporting without marketing jargon
  • The next growth lever named clearly

FAQ

Common questions about social media ads.

Your question is not listed? Drop us a short note — we reply directly, without a sales script.

  • It depends on who you want to reach. For B2B companies, LinkedIn is usually the first choice. For consumer brands, Meta (Facebook & Instagram) works in almost any industry. TikTok and Pinterest make sense when your offer is visually strong or you want to reach younger audiences. In the first call we give you an honest recommendation — including when social ads aren’t the right investment for you right now.

Free consultation

Let’s talk about your next campaign.

30 minutes, an honest assessment, no sales pitch. We listen, look at your situation and tell you whether and how social media ads make sense for you.

Address
Dorfstrasse 95430 Wettingen, Switzerland
Nicole Morandi, Client services & project support

Your contact

Nicole Morandi

Client services & project support

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What is your project about?

A few notes are enough for an initial overview.

Step 1 of 4

What exactly is it about?

One choice is enough. We will go into detail when we talk.

What exactly is it about?