360 degree brand strategy for Swiss SMEs: website presence, social ads, Google Ads, events and merchandise as one consistent brand presence.
360 degree brand strategy
We do not treat branding as a single design task. We connect brand strategy, website presence, social ads, Google Ads as well as events and merchandise into one joined up presence.
Positioning, look, language
We clarify what your brand stands for, how it sounds and how it looks. This creates a brand presence that makes decisions for website, ads and materials easier.
Website, social ads, Google Ads
Your brand is applied where customers discover and evaluate you online: website, landing pages, social ads and Google Ads all use the same visual and verbal language.
Events and merchandise
If customers should experience the brand physically, events and merchandise are not treated separately. We align partners, materials and timing with the overall campaign.
We clarify what your brand stands for, how it sounds and how it looks. This creates a brand presence that makes decisions for website, ads and materials easier.
Touchpoint map
Online and offline are not separate worlds. What matters is that every contact point communicates the same message, the same look and the same quality.
The website or landing page is the central place where your brand presence explains, builds trust and prepares enquiries.
The campaigns carry the same message into the market. Ads, copy and visuals match the presence customers find again on the website.
Physical touchpoints are implemented with partners, but aligned with the look, message and timing of the overall campaign.
References
Process
We start focused and only expand where it makes sense for your customers. This keeps the presence clear, even when several touchpoints work together.
Clarity
Audience, positioning, tone of voice and visual direction are defined so they create a usable brand presence.
Online
Website, landing pages, social ads and Google Ads are developed from the same brand logic. Customers recognise you wherever they first come into contact with you.
Offline
If physical touchpoints are part of the campaign, we brief the right partners with clear brand guidelines. Event presence, giveaways and merchandise become an extension of the brand.
Launch
We align assets, handovers and campaign launch. Your customers experience the same brand online on the web and in ads, offline at events or through merchandise.
First consultation
Together, we look at which touchpoints truly make sense: website, social ads, Google Ads and, if needed, events or merchandise with partners. Afterwards, you know what a focused 360 degree presence could look like.
Your contact
Nicole Morandi
Client services & project support
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