Mobility
Branding / Corporate Design
360 degree brand strategy for Swiss SMEs: website presence, social ads, Google Ads, events and merchandise as one consistent brand presence.
360 degree brand strategy
One brand presence for online and offline touchpoints.
We do not treat branding as a single design task. We connect brand strategy, website presence, social ads, Google Ads as well as events and merchandise into one joined up presence.
Positioning, look, language
Brand strategy
We clarify what your brand stands for, how it sounds and how it looks. This creates a brand presence that makes decisions for website, ads and materials easier.
- Positioning and value proposition
- Logo, colours, typography and imagery
- Tone of voice for every touchpoint
Touchpoint map
How customers experience a coherent brand presence.
Online and offline are not separate worlds. What matters is that every contact point communicates the same message, the same look and the same quality.
Website presence
The website or landing page is the central place where your brand presence explains, builds trust and prepares enquiries.
Social ads and Google Ads
The campaigns carry the same message into the market. Ads, copy and visuals match the presence customers find again on the website.
Events and merchandise
Physical touchpoints are implemented with partners, but aligned with the look, message and timing of the overall campaign.
References
Brand presences that become visible in the market.
Trades & Renovation
Google Ads for a Zurich renovation company
Sports & Football
Sporty website design for a football business
Process
From 360 degree brand strategy to an integrated campaign.
We start focused and only expand where it makes sense for your customers. This keeps the presence clear, even when several touchpoints work together.
Clarity
We sharpen what your brand should stand for.
Audience, positioning, tone of voice and visual direction are defined so they create a usable brand presence.
- Core message and value proposition
- Prioritised touchpoints instead of a channel list
Online
We translate the brand into website and ads.
Website, landing pages, social ads and Google Ads are developed from the same brand logic. Customers recognise you wherever they first come into contact with you.
- Website presence and campaign structure
- Creative material for social ads and Google Ads
Offline
Events and merchandise are integrated where useful.
If physical touchpoints are part of the campaign, we brief the right partners with clear brand guidelines. Event presence, giveaways and merchandise become an extension of the brand.
- Partner briefing for events and merchandise
- Look, message and timing aligned
Launch
Everything goes live as one brand presence.
We align assets, handovers and campaign launch. Your customers experience the same brand online on the web and in ads, offline at events or through merchandise.
- One rollout instead of isolated measures
- Clear contacts across core team and partner network
First consultation
Let us plan your brand presence as one system.
Together, we look at which touchpoints truly make sense: website, social ads, Google Ads and, if needed, events or merchandise with partners. Afterwards, you know what a focused 360 degree presence could look like.
- Address
- Dorfstrasse 95430 Wettingen, Switzerland
- Contact us directly
- +41 76 435 46 14info@oro-advertising.ch