Rebranding and digital platform for a zurich startup
jamesNOW is a young Swiss startup offering mobility guarantees for private and business customers. Entering the market took more than a product: it needed a distinctive brand, a clear go-to-market and a platform on which guarantees can be purchased and managed entirely online.
The requirements went far beyond a classic website or online shop. Business logic, subscription management, user roles and the individual processes around contract conclusion and customer management could not be covered by off-the-shelf solutions. What was needed was an all-in-one package from brand and marketing to bespoke technology that fits together and stays scalable in the long run.
Results
What landed on the table.
- Contact rate
- + 120%
- Time on site
- + 1 minute
Deliverables
What we shipped.
ORO Advertising built jamesNOW holistically, from brand to technology, all from a single source.
- Rebranding: a distinctive, recognisable brand identity as the foundation for every channel.
- Website: a modern, conversion-oriented web presence that explains the offering clearly and drives sign-ups.
- Marketing strategy: a go-to-market concept with clearly defined audiences, messages and channels.
- Content creation: copy and visual content that carry the brand consistently across every touchpoint.
- Custom backend: a bespoke full-stack platform (React frontend, ASP.NET backend) with customer login, subscription purchase via Stripe, a customer portal, an admin area and a roles-and-permissions concept.
The result is a coherent overall system: a clear brand, a presence that sells, and a scalable platform on which customers purchase and manage their subscription themselves. Thanks to the flexible architecture, new products, business rules and features can be added at any time.
Website: www.jamesnow.ch
ORO Advertising understood our requirements quickly and built a custom platform tailored exactly to our business processes. The close collaboration, the high technical quality and the flexible execution won us over.
Ivan SignorCEO