All articles
A selection of our practice notes — across performance marketing, SEO, web development and AI enablement. Click a tile to read the full article.
Viele Kampagnen scheitern nicht am Budget, sondern an schlechten Daten. Wer Conversions, Leads und Nutzerverhalten nicht sauber misst, optimiert schnell in die falsche Richtung. Dieser Beitrag zeigt, warum Tracking die Grundlage für erfolgreiche Google Ads, Meta Ads und bessere Marketing-Entscheidungen ist.
OpenAI now lets brands advertise directly inside ChatGPT. We explain how the ad format works, what it costs and how Swiss SMEs can test the new channel sensibly.
Classic SEO isn't enough anymore. Here's how to build a website that ranks on Google and gets cited in ChatGPT, Gemini and Perplexity - six concrete building blocks that deliver both.
Got a topic?
30 minutes, a clear assessment, no pitch theatre. We listen, review your data and share a first recommendation — free of charge and without obligation.
Cookies & privacy
Legal basis: revFADP (Switzerland), GDPR (EU). Strictly necessary cookies are set without consent — every other category only after your explicit choice. Privacy & cookies
