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A selection of our practice notes — across performance marketing, SEO, web development and AI enablement. Click a tile to read the full article.
Percentage-of-revenue rules do not answer the real question. This article shows the two parts of a marketing budget, the starting point each channel needs and how to get a benchmark in six questions.
A website budget is more than the number on the quote. This article covers the four items that belong in it, what really moves the price and how to get a benchmark for your project in six questions.
New website live, Google rankings gone: that scenario is avoidable. The checklist that lets a relaunch keep its visibility.
Ads will run on a few francs a day. The real question is a different one: from what budget does Instagram advertising deliver something measurable?
Anything from one to twenty francs per click is possible in Switzerland. What clicks really cost, what budget makes sense and where money quietly leaks.
Switzerland has no opt-in requirement like the EU. You still need a clearly visible way to decline non-essential cookies. Here is what that means in practice.
The website is live, but Google acts like it does not exist. Usually one of six causes is behind it. Here is how to find out which one.
Tools like Lovable or ChatGPT will build you a website in minutes. For some projects that is genuinely enough. For others it gets expensive later.
Website builder, freelancer or agency? Honest numbers from practice, including our own prices. Because transparency costs nothing.
Sprinkling place names across your website achieves nothing. What a structure looks like that gets you found in several municipalities without spreading yourself thin.
Local campaigns follow different rules than national ones. How keywords, radius, landing page and measurement work together in Baden and Wettingen.
Microsoft Clarity adds heatmaps and session recordings to Google Analytics. This shows how visitors actually use a website.
Payload CMS connects open source, Next.js and flexible content management. Why we use it for scalable websites.
Most campaigns do not fail because of the budget, they fail because of bad data. If conversions, leads and user behaviour are not measured properly, you optimise in the wrong direction.
OpenAI has launched ads in ChatGPT, but not everywhere. Swiss advertisers cannot book the channel right now. What is true today, what it costs and how to prepare sensibly.
Classic SEO isn't enough anymore. Here's how to build a website that ranks on Google and gets cited in ChatGPT, Gemini and Perplexity - six concrete building blocks that deliver both.
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