Google Ads for a Zurich renovation company
Renoplan is an established trades and renovation business in the Zurich region with a broad range of services, from painting and mould remediation to complete conversions and renovations. Its clients include private individuals, property managers and housing cooperatives.
The company wanted to grow its pipeline through digital channels in a predictable way. The real challenge, however, was not the sheer volume of enquiries but their quality: the goal was to reach more prospects whose needs genuinely match the service portfolio and the catchment area. Irrelevant or geographically distant requests cost time without turning into projects.
What was needed was a controllable channel that does not simply generate reach, but reaches the right customers exactly at the moment of their need.
Results
What landed on the table.
- more enquiries
- 2×
- conversion rate
- > 7%
Deliverables
What we shipped.
ORO Advertising built and manages a tailored Google Ads strategy for Renoplan that is consistently geared toward enquiry quality rather than reach alone.
- Search campaigns aligned with real demand, structured around services such as painting, conversions, renovation and mould remediation.
- Geographic targeting on the Zurich region to avoid wasted spend outside the catchment area.
- Careful keyword selection combined with continuously maintained negative keywords to filter out unsuitable searches from the outset.
- Ad copy tailored precisely to each service and search intent, separating relevant clicks from irrelevant ones.
- Clean conversion tracking that makes every enquiry measurable and forms the basis for data-driven optimisation.
- Ongoing optimisation of bids, budget allocation and ads based on performance data.
By tightly combining precise keyword and audience control with clean tracking, Google Ads became a reliable sales channel: the budget flows exactly to where it generates the most fitting enquiries, not into clicks that would never suit the business anyway.