Digital brand presence for fresh orange juice at the touch of a button
Orange Box brings freshly squeezed orange juice to places where people are on the move with its OJ Take Away machine. The offer combines an everyday beverage with automated technology and addresses consumers, location partners and investors at the same time. For the digital presence, this meant explaining a business model that requires context within seconds without losing the emotional appeal of the brand. Product benefits such as fresh preparation, automatic cleaning, easy payment and 24/7 operation had to be communicated just as clearly as the mission, investment model and contact options. The website therefore needed to convey joy and freshness, structure technical information clearly and guide each audience towards the relevant next step.
Deliverables
What we shipped.
ORO Advertising developed a distinctive website for Orange Box that brings the product, brand and business model together in one consistent digital experience. A bold combination of characterful serif typography, vivid orange, fresh green and organic shapes makes the brand promise visible from the very first screen. Clear entry points guide visitors directly to the machine, the investment opportunity or the company story.
The product page explains the OJ Take Away machine through tangible benefits and technical facts, ranging from fruit capacity and automatic cleaning to automated 24/7 operation. A dedicated page translates the concept into an accessible business model for potential investors, combining relevant figures with clear ways to get in touch. The About page brings the mission, vision and personal story behind Orange Box to life. A location map, direct contact options and prominent calls to action across all key pages complete the experience.
The result is a fresh and distinctive website that makes the simplicity of the product tangible online, organises more complex information clearly and guides different audiences towards the appropriate next step without unnecessary detours.
View the website: orange-box.ch