Website relaunch for a premium beauty studio
youth&beauty is an owner-run premium beauty studio in Erlenbach near Zurich. With more than 20 years of experience, founder Tanja Votteler stands for individual treatments delivered with sensitivity and medical precision, from facials to lashes and brows to massage and body care.
The previous website was built on a simple website builder and no longer matched the studio's high standards: its design, structure and mobile presentation did not reflect the personal, high-end character of the brand.
What was needed was a presence that makes the brand promise “beauty that lasts” tangible online, builds trust and guides visitors clearly toward booking an appointment.
Results
What landed on the table.
- rebuilt from scratch
- Relaunch
- on every device
- Responsive
Deliverables
What we shipped.
ORO Advertising reconceived, designed and rebuilt the entire youth&beauty website in Webflow, consistently thought through from the brand outward.
- A calm, high-end design with elegant serif typography and a warm, natural colour palette that mirrors the studio's premium character.
- A clear site structure with intuitive navigation across treatments, products and the studio, so visitors quickly find what they are looking for.
- The brand promise “beauty that lasts” given prominent staging, complemented by the personal signature of the owner.
- Consistently visible “book appointment” actions that lead prospects straight to an enquiry.
- A fully responsive layout that works cleanly on smartphone, tablet and desktop alike.
- A clean build on Webflow that makes it easy to maintain and extend content and services in the future.
The result is a coherent digital presence that conveys the personal, high-end character of youth&beauty and turns visitors into customers more easily.
Website: www.youthandbeauty.ch
Our new website finally reflects what youth&beauty stands for: high-end, personal and calm, just like our treatments. Working with ORO was effortless, and the result is convincing from the very first moment.
Tanja VottelerOwner, youth&beauty